Released on = March 9, 2006, 1:34 am

Press Release Author = PRHUB

Industry = Internet & Online

Press Release Summary = Integrating real-time online interaction with simultaneous
qualified agent support; the new tool is a notch above existing web-based live
communication tools

Press Release Body = Bangalore, March 09, 2005: BNA Technology Consulting, a leading
application services provider (ASP) of Internet enabled solutions assisting
enterprises in leveraging their networked systems today unveiled a new web-based
tool that for the first time integrates real-time online interaction with live agent
support. Called "LivServ", the new tool would be a boon to small and medium
businesses that own and run websites. Indigenously developed by the company's R&D
team, the new tool marks a significant move forward over existing solutions in the
market, which is based on licenses and has the crucial "human touch" missing. This
unique new tool can be customized as per the clients' requirements and is available
as a limited time per use model with dedicated agents to support. The agents can be
used for either lead generation or extended agent services and they can be deployed
24/7 or in shifts. BNA has a 50-seater BPO unit with professionally trained and
qualified agents already operational to support the tool.
"As the Indian online space evolves and the traffic spurts, it is imperative for
companies to know who is visiting their website, engage them in a manner that is
mutually beneficial and try to elevate every visitor to a customer. This ability has
enormous implications for SME enterprises as it allows them to optimize the
investments already made on their websites, and increase their visitor to customer
conversion ratio ," said Ranganathan, MD, BNA Technology Consulting Limited, adding,
" The failure of many of the technology-based models is singularly due to the lack
of human support integrated into the product. Without the one-on-one support, the
whole process is incomplete and lacks the ability to deliver results that online
business owners expect and need to adopt the products. Livserv is being offered in
the form of a service to obviate the need for any additional investments, fulfills
that need on a pay per use model. BNA already provides the above service to one of
the largest financial services institutions in the Country along with a number of
clients in hospitality and service apartment segment and we hope to sign-up at least
100 new customers in 3 months."
When dealing on the internet, human interaction can go a very long way and due to
the anonymity of the web, customers tend to trust sites that offer live support and
provides answers to the questions that a buyer might have on the products, services,
etc offered in the site. Embedded into the client's website, the livserv instantly
pops-up on the screen as a visitor opens the site greeting the visitor and provides
real-time customer support and visitor communication directly from the client's web
site. Unlike other sites where the visitor is required to click a button to initiate
a chat or mail and wait for feedback from the support team, livserv just pops-up and
virtually greets the visitor just as a staff would greet a visitor who walks into a
shop. The product enhances the client's web presence by providing cost effective
live chat and real-time site monitoring service and individual attention to the
customers. This unique service would be beneficial to diverse online businesses and
very specifically SME ones.
The USP of "LivServ \" is that, unlike other vendors who just sell the software
package or license it where the agent has to be engaged by the client, the new
service from BNA offers an integrated solution with live agent support packaged into
it. This obviates the need for a client to buy a product license and invest further
on training agents, and deploying them on the same. For more information on the
service, please visit http://www.livserv.com
Founded in 1989, BNA Technology Consulting Ltd, who is a pioneer in System
Integration and networking business in the Country, is also a leading application
services provider (ASP) of Internet enabled solutions, assisting enterprises in
leveraging their networked systems. BNA is a pioneer in implementing the Networking
and IT based solutions in India. The company is headquartered in Bangalore and has
its branches spread across in Chennai, Cochin and Pondicherry with associate offices
in Abu Dhabi, Dubai and Singapore. More details can be had from
http://www.bnaindia.com
For editorial queries only contact D Prakruthi Nidhi of PRHUB@ 22998141/ 3



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